If you google the words “razor blade sales” the suggested options which come up are: razor blade sales drop and razor blade sales down… Men are starting to grow more facial hair and as a result razor blade sales are not doing as well as they used to.
“Over the last few years razor companies have sat absolutely horrified as they watched the rise in facial hair’s popularity and the corresponding fall in the sale of blades.” -Telegraph.uk
According to the Wall Street Journal sales in leading razor brands like Schick have fallen by at least 6% from 2012. The reasons for this seem to be the increased marketing of cheaper razor blades but also that more men are growing facial hair.
The battle between the beard and the blade is on…which one do you think will stand the test of time?